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Our project in a nutshell

1 Click offers a comprehensive range of financial solutions designed to meet your unique financial needs. Our mission here is to create an immersive website that would take the user through the journey of obtaining a loan seamlessly. We believe in redefining the experience in which people perceive and interact with financial institutions. We took the approach of thinking outside the box when designing, while at the same time maintaining the functionality and scalability of the company and keeping the core brand voice intact.

  • Client
    1 Click Captial
  • Year
    2023
  • Role
    UI/UX
  • Website
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What the client wanted!

The ask from the client was straightforward from the beginning, and they had a clear vision of how they wanted their product to look. The main challenge for us was to create a living, breathing counterpart of the brand that would be able to scale as the brand reaches new heights.

Challenge 1:

Create an aesthetically pleasing site, and at the same time, sound in functionality to provide the users with what they want most seamlessly.

This helped us explore a lot of options and come up with various ideas to present the brand in the way we imagined.

Challenge 2:

Give the brand their own identity, and a place in the market where they could be recognized. That’s where the introduction of the mascot has been done.

The mascot plays an important role in giving the brand the identity it deserves and makes it easy for people/target audiences to identify them.

SOLUTIONS

By addressing these challenges and implementing these solutions, 1 Click Capital can create a more user-friendly, engaging, and effective website that resonates with its target audience and helps convert visitors into customers.

Modern and Responsive Design: Redesign the website with a modern and responsive design that is visually appealing and aligns with current design trends. Ensure the design is mobile-friendly and compatible with various screen sizes and devices.

Streamlined Navigation: Simplify the navigation structure with clear menu options and intuitive labels to help users easily find the information they need. Implement a search bar for quick access to specific content.

Compelling Messaging: Craft clear and compelling messaging that highlights the comprehensive range of financial solutions and the unique benefits of 1 Click Capital. Use concise and persuasive language to communicate the company's value

Mobile Optimization: Prioritize mobile optimization to provide a seamless experience for users on smartphones and tablets. Ensure that all website elements, including forms and images, are fully functional on mobile devices..

Our design approach

We decided not to take the traditional approach for this redesign and established our creative paths, which helped us guide the users through this rousing journey. We began with an in-depth analysis of 1 Click Capital’s value proposition and what made it stand out from the crowd. This approach helped us get a better understanding of what the brand does and can do to make it stand out.

Next, we headed on to our design tables to create a site that would resonate with the brand and provide an identity like no one else. The design featured micro-animations, scalable layouts, and designs that dig deep into the user's psyche to show them what they want to see and use.

This led us to address the challenge of presenting this functionally loaded and aesthetically pleasing design in a digestible manner. We implemented storytelling, used a mascot to give the brand its identity, and tried to create an engaging narrative that humanized the company and connected with the users on a more personal level.

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Benefits for the company (marketing side)

Marketing Benefits:

Effortless Loan Acquisition

Our design approach ensures that users can navigate through the loan acquisition journey with ease, reducing unnecessary steps and complexities.

Immersive Website Experience

Engaging journey rather than a transaction with our immersive website.

Our design philosophy brings financial solutions to life, making the website more than just a platform but an experience that guides users seamlessly.

Unique Brand Identity

Design that stands out in the market with a brand identity that is distinctly yours.

Our design approach introduces a captivating mascot that not only adds character but also gives 1 Click Capital a recognizable and memorable presence in the competitive financial landscape.

Scalability and Functionality

Our team has successfully balanced aesthetics with functionality, ensuring that the website not only looks good but is also robust enough to support the brand's growth.

Creative Paths and Micro-Animations

Our non-traditional design approach incorporates creative elements that captivate users, providing an engaging and delightful experience that goes beyond the ordinary.

Personalized User Interaction

Design a connection with the users on a personal level through storytelling and engaging design narratives.

Our design goes beyond functionality to humanize the brand, creating a narrative that resonates with users and establishes a deeper connection, making 1 Click Capital more than just a financial service provider.

User-Centric Design

Our user-centric approach ensures that every aspect of the design is tailored to meet user expectations, providing an interface that is not only visually appealing but also intuitively responsive.

In summary, our design approach for 1 Click Capital goes beyond the surface, offering a transformative experience that combines functionality, scalability, and creativity to elevate the brand and provide users with a financial journey like no other.

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