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Our project in a nutshell

Swirlyo is the fresh frozen yogurt parlor that is taking India by storm. With locations in three major cities across India and will be pan India soon, Swirlyo is on a mission to make the world a happier, healthier, and more delicious, one swirl at a time!

  • Client
    Armour Heavy
  • Year
    2023
  • Role
    Social Media
  • Instagram
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What the client wanted!

Armour Heavy sought social media graphics and content that would effectively communicate the brand's ethos, highlight key products, and engage the target audience.

The client wanted visually appealing graphics that aligned with the brand's classic design language and communicated the 'STOP AT NOTHING' attitude.

Content needed to strike a balance between showcasing product features, fabric technology, and the brand's patriotic and motivational messaging.

Our design approach

Visual Storytelling: Crafted graphics that tell a visual story, emphasizing the brand's commitment to fitness, high-quality performance wear, and the 'STOP AT NOTHING' attitude.

Product Showcase: Designed graphics that prominently featured key products, showcasing fabric details, fit, and the 'AH Shield' to highlight the unique selling points.

Patriotic Elements: Integrated patriotic elements and messaging into social media content, aligning with the brand's identity and resonating with the target audience.

Consistent Aesthetics: Maintained a consistent aesthetic with the classic design language, ensuring that social media content aligned seamlessly with the overall brand image.

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Benefits for the company (marketing side)

Marketing Benefits:

Effortless Loan Acquisition

Our design approach ensures that users can navigate through the loan acquisition journey with ease, reducing unnecessary steps and complexities.

Immersive Website Experience

Engaging journey rather than a transaction with our immersive website.

Our design philosophy brings financial solutions to life, making the website more than just a platform but an experience that guides users seamlessly.

Unique Brand Identity

Design that stands out in the market with a brand identity that is distinctly yours.

Our design approach introduces a captivating mascot that not only adds character but also gives 1 Click Capital a recognizable and memorable presence in the competitive financial landscape.

Scalability and Functionality

Our team has successfully balanced aesthetics with functionality, ensuring that the website not only looks good but is also robust enough to support the brand's growth.

Creative Paths and Micro-Animations

Our non-traditional design approach incorporates creative elements that captivate users, providing an engaging and delightful experience that goes beyond the ordinary.

Personalized User Interaction

Design a connection with the users on a personal level through storytelling and engaging design narratives.

Our design goes beyond functionality to humanize the brand, creating a narrative that resonates with users and establishes a deeper connection, making 1 Click Capital more than just a financial service provider.

User-Centric Design

Our user-centric approach ensures that every aspect of the design is tailored to meet user expectations, providing an interface that is not only visually appealing but also intuitively responsive.

In summary, our design approach for 1 Click Capital goes beyond the surface, offering a transformative experience that combines functionality, scalability, and creativity to elevate the brand and provide users with a financial journey like no other.

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